World Cup 2026 & EURO 2028 for marketing teams

Big tournaments are gold for marketing teams: a clearly defined period, maximum attention, an occasion everyone follows anyway. The 2026 World Cup concentrates brand touchpoints into six weeks — people predict daily during the tournament. A perfect, calculable entry point.

Looking ahead pays off: anyone who accompanies the 2026 World Cup with a prediction game can carry the participant base through the season switch into the Bundesliga and on to EURO 2028. A tournament highlight becomes a continuous thread of contact rather than a one-off campaign.